No longer strictly the domain of film geeks and funny video aficionados, the network, which boasts more than 2 billion video views monetized per week, can also provide a low-cost to no-cost way to create a social marketing channel for your business.
If you aren’t effectively leveraging the network, you’re missing the viral video boat. However, as with most things in life, success isn’t often attained with a haphazard, slapdash effort. Being successful on YouTube takes planning.
These 10 easy steps are a good place to start.
1. Know what “success” means.What are you trying to achieve?
- Video views – Do you just want a lot of people to see your video?
- Conversions – Do you need people to click to another website and take an action?
- Deeper engagement with your brand – Do you need to use video give your potential customers more interaction with your brand?